Armani from POP Magazine on Vimeo.
POP Magazine shot the video above in the all-blue Moroccan town of Chefchaouen for two main reasons: firstly, for the background colour blue which Armani based his collection on. Secondly, Morocco is in North Africa: the desert scapes and Tuareg peoples of the central Sahara in Africa were other sources of inspiration for Giorgio Armani's "La Femme Bleue" designs.
Article Review
ARMANI'S BLUE PERIOD
Interviewer Melanie Rickey
In this POP article, Giorgio Armani was interviewed about his Spring/Summer 2011 collection "La Femme Bleue"; photography and stills from the video (shot by Jamie Morgan in the all-blue Moroccan town of Chefchaouen with fashion styling by Isabelle Kountoure) accompany the article.
The article is interesting because you learn a bit about the designer Giorgio Armani and his company before it launches straight into the interview about his S/S 2011 collection. All of the questions feature references to the colour blue which emphasies the subject of the interview and the collection. The answers uncover the main inspiration behind the clothing designs, why the colour blue in particular was so inspiring as well as forming an impression of the designer Giorgio Armani by finding out his opinions on colour, art and what motivates him. It makes the interview seem more realistic and personal because you learn about the person being interviewed (e.g. one question asks "Do you ever feel blue?") as well as their work.
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