25.2.12

Campaigns // 2012

Recently, I am becoming increasingly interested in fashion advertisement videos and mini-films.  David Lynch was hired to direct "Lady Blue", a mini film for Dior that starred the actress Marion Cotillard.  It is beautifully shot with typical Lynch-esque heavy, atmospheric music.  I particularly like the dreamlike, blurred part of the film from 8:08 onwards that separates Lady Dior's romantic dream from the cold reality of her hotel suite. 


Besides magazines, websites and catwalk shows, fashion adverts on sites like YouTube give the viewer a few minutes to visually see model embodying the brand.  They are much more imaginative and offer the viewer a story and setting for the clothing, not just a catwalk glimpse.



Blackbird Blackbird + city girl brights = Whistles S/S 2012



LCD Soundsystem + 80s power dressing = Balenciaga A/W 2012 Pre-Fall Collection



1950s glamour + candy pastels = Prada S/S 2012

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